5/30/2023 0 Comments The Threat by Andrew G. McCabe![]() ![]() The success of the ad campaign gave Old Spice a new lease on life. Within just a few days, sales of Old Spice body wash had increased by 107%, and the brand had gained over 40,000 new Twitter followers. The campaign was shared on social media, parodied on TV shows, and became a pop culture phenomenon. The "The Man Your Man Could Smell Like" ad was a huge success. The 60-second ad featured a shirtless Isaiah Mustafa speaking directly to the camera and declaring that anything is possible when you smell like Old Spice. To achieve this, Old Spice knew it needed to create a buzz and stand out in a crowded marketplace.Įnter "The Man Your Man Could Smell Like" campaign. The goal was to appeal to younger consumers and make the brand more modern and relevant. To address the issue, Old Spice decided to undertake a complete rebranding effort. The company had lost its cool factor and was struggling to compete with more modern brands like Axe. ![]() ![]() The brand was seen as outdated, with products that were unappealing to younger generations. Here's how Old Spice reinvented itself in just 60 seconds.īy 2010, Old Spice had become irrelevant. The company needed a complete rebranding if it wanted to survive. The 72-year-old company had been losing market share for years and had become known as a brand for dads and grandpas. In 2010, Old Spice was a brand in trouble. How a 60-second ad saved Old Spice from sinking ![]()
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